Episode 9 | Core Human Motivators

If you’re going to build a successful business, it’s imperative that you have a basic understanding of what people want - what drives them, what motivates them, what needs must be met. What are these core human motivators, or human drives that influence decision-making and human behavior?

In a nutshell, these are:

  1. 1
    [03:24] The Drive to Acquire: this is the desire to collect material and immaterial things, like a car, or influence.
  2. 2
    [04:06] The Drive to Bond: this is the de​​​​sire to be loved and feel valued in our relationships with others.
  3. 3
    [03:24] The Drive to Acquire: this is the desire to collect material and immaterial things, like a car, or influence.
  4. 4
    [05:10] The Drive to Defend: this is the desire to protect ourselves, our loved ones and our property.
  5. 5
    [05:39] The Drive to Feel: this is the desire for emotional experiences like pleasure or excitement.
  6. 6
    [06:29] Examples: how Educate To Engage connects to a core human drive, plus how my law firm connects to a core human drive

Josh Kaufman, The Personal MBA. https://personalmba.com/core-human-drives/

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Kristen Boone

About Bonnie


Through her signature course, the Educate To Engage Program, Bonnie teaches and inspires professional service providers to build a practice that serves them, not the other way around.


With her own experience in the trenches as a professional service provider trying to build a successful practice, Bonnie proves that by embracing education of prospects before the free consultation, professionals can bypass years of cash flow problems and hamster-wheel frustration. Instead of practical radio silence between the time of scheduling and the time their prospect shows up, professionals can leverage a proven system to educate prospects in advance, transforming them into raving clients just about every single time they use it.


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