Episode 10 | Education-Based Selling

As a professional, like it or not, you are in the business of education-based selling.

The sooner you embrace that you are selling (and in fact every single human interaction is in a sense a sale), the faster you are traveling down the road to success. What do I mean by this?

Well, education-based selling is the process of making your prospects better and more informed clients.

I know this personally after having educated over 1,500 prospects in my community at over 91 live seminars and 47 live webinars and then moving my prospect education process into an evergreen webinar format that consistently produces clients who rave about working with me.

Want to do this too?

Dive into today’s podcast and discover exactly what education-based selling is and why you should embrace it asap…

  1. 1
    [01:42] Real-life example of education-based selling in my law practice
  2. 2
    [02:43] How professionals who charge less than you are likely to cut corners, and how to help your prospects understand that
  3. 3
    [05:17] The two things you must help your prospects to understand
  4. 4
    [06:30] The real investment in education-based selling (it’s not money…)
  5. 5
    [09:12] Helping prospects understand the value of what you do instead of the hours you spend on the work

Implement education-based selling in your professional practice and I practically promise your results will skyrocket! That’s what happened to me.


I'm excited to see what the future brings because I know I have a system in place to handle a good portion of it. Bonnie and her team are incredibly helpful and I can tell they care about doing a great job and providing really great service. That's huge. I want that!

Kristen Boone

About Bonnie

Through her signature course, the Educate To Engage Program, Bonnie teaches and inspires professional service providers to build a practice that serves them, not the other way around.

With her own experience in the trenches as a professional service provider trying to build a successful practice, Bonnie proves that by embracing education of prospects before the free consultation, professionals can bypass years of cash flow problems and hamster-wheel frustration. Instead of practical radio silence between the time of scheduling and the time their prospect shows up, professionals can leverage a proven system to educate prospects in advance, transforming them into raving clients just about every single time they use it.

Check out Bonnie’s message reserved exclusively for professional service providers who want to streamline the process to turn prospects into raving clients, and who want to move closer to a business that grows faster than ever without adding more hours to their work schedule...