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How I went from being financially desperate at free consultations to serving only those clients I cant wait to work with, building a life and practice I love...

Before I presented at 91 live seminars, before I held 47 live webinars, before I created a powerful on-demand webinar for my prospects, all told educating more than 1,500 prospects to date…

Before all of that generated a combined $3M+ in revenue… I was an overworked, overtired, new mom and new business owner.

Eager to be truly successful…

Desperate for the next free consultation to result in a new client (and fingers crossed, a payment so my bank account didn’t go overdrawn)…

Craving time to see my baby more…

And scared to death of failing – or, worse, being perceived as a failure.

Babies, business, and being my own boss...

It wasn’t always smooth once I started my law practice.

I was three days from my first baby’s due date…

And I was so tired of hourly billing and litigation clients who think every single thing is an emergency and a reason to call or text me late at night or on weekends. I had had ENOUGH, so I made a shift.

From now on, I would be my own boss and I would work only with clients who I wanted to work with, and I would only do law where I didn’t have to go to court, deal with opposing counsel, or charge hourly. (How does hourly billing possibly make anyone more efficient?)

The shift into “being my own boss” resulted in my founding my estate planning practice right then and there, with a baby about to arrive any day/second now – and it was anything but an easy ride.

I was plagued by a chronic case of second-guessing, financial desperation, and the constant humming question “Can I really be successful?” that made everything feel one million times harder than it should.

And when I finally did start to get a bit of traction in my practice, I quickly realized...

  • “I don’t have enough time to get it all done.”
  • “I work really hard but I don’t feel like I’m getting anywhere.”
  • “I’m going to miss my daughter’s childhood if I keep working this much.”

The first few years were really, really hard.

I didn’t simply escape the litigation model and land softly on a thriving practice with prospects ready to hire me at every free consultation I held.

  • It took me five months to sign on my very first client...
  • I let my prospects lead every free consult ​(they’re the ones paying, right?)... 
  • I found out that a lot of people were looking only for free advice, taking up two hours of my time...
  • My business checking account kept going overdrawn for every prospect who said “Let me think about it and get back to you.”

Every small win (when those did happen) was marred by an even bigger hit of self-doubt, sunk costs, and a pain inside my entrepreneurial gut that taunted me with the sense...

  • I'm not good enough.
  • I don't know enough.
  • I'm really not an expert in my area.

I spent long hours in front of a lot of prospects without the cash flow to justify it...

Painful late nights unable to fall asleep, desperately trying to convince myself and my husband that success “is just around the corner.”

Relying on him doing all the dropoff and pickup of our daughter at preschool.

Nights and weekends in the office...

And then a sonogram showing that we had not one more baby on the way, but two

So I took a final stand.

How doubling down produced an exponential win...

And then I discovered that building my own dream practice was NOT at odds with helping my clients achieve what they wanted.

These are in fact two sides of the same coin.

So I doubled down and learned how to transform prospects from overwhelmed and underprepared (or looking only for free advice), into clients who raved about how awesome it is to work with me and who pay me on time.

I learned how to:

  • Go from free consultations where I am on repeat or let the prospect dominate the discussion, to shorter and more efficient meetings where I control the conversation.
  • Stop winging it in every free consult and instead deliver my “script” remarkably every single time so that the success of my free consults doesn’t depend on how I feel that day.
  • Escape the back-and-forth game of calls and voicemails to get someone scheduled, and embrace online scheduling anytime day or night.
  • Eliminate the half hour of “small talk” spent gathering basic info at free consults, to 2-3 minutes of small talk that leads right into my prospect hiring me.
  • Avoid clients constantly rescheduling or cancelling last minute, so that clients show up prepared and can’t wait for the next step.
  • Help get prospects from “Let me think about it” to “Let’s get started.”

After all that was dialed in...

I discovered how to optimize and automate my efforts so that I would never have to explain to my daughter again why I couldn't pick her up from preschool.

I'm able to do this because I teach what I know...

I teach what I have personally done to build a professional practice that:

  • Runs incredibly smoothly, built around systems.
  • Has the infrastructure to support and serve the volume of business I want, without me or anyone on my team being overworked.
  • Gives me time freedom and resources to do more marketing, hire my key right-hand person, or go with my family on our dream vacation.

If you like what you’re reading, are willing to learn from others instead of reinventing the wheel, and know that laying the right foundation matters more than a “quick win”…

Then get started with one of my free business-building cheat sheets right away... »

Download My Powerful “Perfect Welcome” Worksheet

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BUILD rapport STARTING day one
You know you are qualified, capable, and the best in your field. Do your prospects know the same? They are not mind readers and will not understand why they should choose you, what makes you different, and how you can help them – unless you tell them with your “Perfect Welcome.”

A Little About Me

  • Educated 1,534 prospects at seminars and webinars to date
  • Pioneer of the Educate To Engage Model
  • Honored by Infusionsoft for Best In Class: Client Experience
  • Mom to four pretty amazing children, two girls and twin boys
  • Obsessed with Jason Bourne and other spy movies
  • Avid reader of historical books on Mt. Everest

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