Today we are diving into the top three reasons you’re still on the free consultation carousel without enough clients to show for it, and how to get off it right now.
I know you are probably asking: What is this carousel?
If you’re holding free consultations that more often than not, or more often than they should, end with your prospect saying, “Let me think about it and get back to you” – then that’s the carousel. You’re going in circles, not moving forward.
Your prospects could be exclaiming “Let’s get started!” If they aren’t, then why not? Until they do, then round and round you go on the carousel – not gaining momentum, not getting any traction, not moving forward.
In working with dozens of professionals, and in personally working with many hundreds of prospects who have turned into paying clients, I have pinpointed the top three reasons why your practice might be this way, and how you can get past each.
Let’s dive in.
[2:08] Reason No. 1: You are afraid that requiring a prospect to do any prep for the free consult means they’ll cancel or no-show.
I get why you’d think this, and I used to think it myself. It can feel like a gamble to “jeopardize” a cancellation or no-show. But you also know that meetings with prospects who show up unprepared could end up anywhere, and most likely without a paying client.
[8:12] Reason No. 2: You’re letting your prospect run the consultation (and ultimately the client relationship).
[11:16] Reason No. 3: You think your clients must spend personal time with YOU, personally, to be happy.
You can charge past each of these reasons holding you back! Check out the podcast episode for the exact steps to do that.
I'm excited to see what the future brings because I know I have a system in place to handle a good portion of it. Bonnie and her team are incredibly helpful and I can tell they care about doing a great job and providing really great service. That's huge. I want that!
Through her signature course, the Educate To Engage Program, Bonnie teaches and inspires professional service providers to build a practice that serves them, not the other way around.
With her own experience in the trenches as a professional service provider trying to build a successful practice, Bonnie proves that by embracing education of prospects before the free consultation, professionals can bypass years of cash flow problems and hamster-wheel frustration. Instead of practical radio silence between the time of scheduling and the time their prospect shows up, professionals can leverage a proven system to educate prospects in advance, transforming them into raving clients just about every single time they use it.
Check out Bonnie’s message reserved exclusively for professional service providers who want to streamline the process to turn prospects into raving clients, and who want to move closer to a business that grows faster than ever without adding more hours to their work schedule...